Advertising for Dummies

Gary Dahl

Advertising for Dummies

Publisher: John Wiley & Sons

ISBN: 0470045833

Published: 2007-01-12

Price

£9.74

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Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.



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