Advertising for Dummies
Gary Dahl
Publisher: John Wiley & Sons
ISBN: 0470045833
Published: 2007-01-12
Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.
